Financial Advisor on Call™

On-going web design and development of their public facing websites and SaaS client dashboard.

Financial Advisor on Call™ logo

About

Services Provided:
  • Web Design
  • SEO
  • Analytics
  • Frontend Development
  • Backend Development

https://financialadvisoroncall.com

https://learningcenter.faoncall.com

As a fast-paced and growing Fintech startup, Financial Advisor On Call™ (FAOC) originally housed both its marketing site and SaaS dashboard within a single Laravel application. This tightly coupled architecture made even simple content updates cumbersome—requiring code changes, development resources, and full deployment cycles just to update a typo, single line of text or add new landing pages.

We provided:

A decoupled frontend by developing a standalone WordPress marketing site, giving their marketing and content team full control over updates—without touching the core application.

In addition, we:

  • Worked closely with content managers and designers to implement approved layouts and legally sensitive content with accuracy and consistency
  • Designed and developed a custom services landing page featuring pricing, app features, animation, and clear calls to action driving users to sign up
  • Developed a dynamic "Learning Center" resource hub that uses the WordPress backend to load and manage educational videos without full page reloads
  • Integrated Search Engine Optimization (SEO) and structured metadata to improve search visibility
  • Implemented custom JavaScript analytics and tag tracking to support performance monitoring and paid Google Ads campaigns
  • Worked closely with the backend team to enhance UI/UX across the client dashboard

Results:

  • A fully decoupled, easy-to-manage WordPress frontend
  • Faster marketing turnarounds with no developer bottlenecks
  • Improved SEO and campaign tracking with custom analytics
  • Better user experience within the SaaS platform
  • Stronger collaboration between marketing, design, and development teams